About Asymmetric
Built for founders at the point where stakes rise.
Asymmetric supports founders of software businesses when scrutiny increases, risk becomes harder to see, and control can quietly shift.
We work with founders who have built something valuable and want clarity before pressure, leverage before exposure and support that sits firmly on their side.
Why we built Asymmetric
Too many founders lose value not because their business is weak, but because preparation starts too late and decisions are made under pressure.
External interest appears. Questions escalate. Momentum shifts.
Asymmetric was built to change that dynamic.
We help founders strengthen their position early, understand where risk really sits and move forward with confidence and control, whether that means continued growth, external investment or eventual exit.
This is not about pushing founders towards a transaction. It is about making sure they are ready if and when that moment arrives.
Meet the team
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Paul Bradbury
Director, Asymmetric
I work with founders to scale revenue in complex, regulated and public sector markets.Founders typically bring me in when they need to:
• Sharpen their go to market strategy
• Professionalise sales leadership
• Open new markets
• Navigate growth alongside investment or ownership changeExperience:
• 25 plus years across public sector software, BPO and regulated services
• Former Sales Director and Chief Sales Officer
• Led organisations through scale up, private equity investment, carve outs and VC backed growthI help leadership teams turn ambition into structured, executable growth.
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Richard Payling
Director, Asymmetric
I work with founders and leadership teams to build disciplined enterprise revenue in fintech, cyber security and high growth technology markets.Founders typically bring me in when enterprise sales need:
• Greater structure and repeatability
• Stronger forecast integrity
• More disciplined strategic account management
• Confidence that revenue performance stands up to scrutinyExperience:
• 15 plus years in high tech enterprise sales
• 8 years at Capgemini across consulting, technology integration and outsourcingI focus on building commercial engines that are robust, scalable and defensible.
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Christine Grange
Director, Asymmetric
I advise founders and boards on how marketing earns its seat at the table in complex and regulated markets.I am typically brought in when organisations need:
• Clearer commercial signal from marketing
• Stronger alignment between brand, demand and revenue
• Confidence that pipeline and growth are genuinely evidence led
• Clarity during growth, post acquisition integration or increased scrutinyExperience:
• 20 plus years at CMO and Marketing Director level
• Public sector and regulated SaaS expertise
• PE backed and founder led organisationsI help leadership teams remove noise and make better decisions with confidence.
How we work with founders
Our work is hands-on, evidence-led, and deliberately selective.
We focus on strengthening judgement, reducing blind spots and helping founders stay in control as complexity increases.
We are calm where others create urgency and direct, and where others avoid difficult conversations.
Our approach combines commercial experience, structured advisory and qualified executive coaching. We strengthen both the business and the judgement of the founder when decisions carry more consequence.
The Asymmetric Group
Asymmetric sits at the centre of the Asymmetric Group.
Alongside our founder advisory work, Asymmetric Insights provides evidence-led analysis and sector expertise in regulated and membership-led environments.
The two are connected by a shared point of view but remain clearly distinct.
If our point of view resonates, we should talk
If you are thinking about what comes next and want a calm, independent perspective, a short conversation will quickly tell us whether working together makes sense.
No commitment. Complete confidentiality.