Preparing your software business for exit
Most founders think exit is about growth or timing.
In reality, value is shaped much earlier by how predictable the business is, how much risk sits beneath it, and how clearly it stands up to scrutiny.
When Marketing Activity Increases, Something Else Is Usually Wrong
When businesses start doing more and more marketing, it is often a signal that something else has become unclear. Activity increases, but confidence does not.
The Things Founders Worry About but Rarely Say Out Loud
Many growing businesses look successful from the outside, but founders often sense when things don’t quite add up. Small inconsistencies can become real risks once scrutiny increases.